Not only does the new edition incorporate his seventh principle, unity, it has lots of new information sprinkled throughout our E boxes. Before you say, I’ve already read that, I’ve still got my copy on the bookshelf, let me assure you that this is no minor update. Bob is releasing an expanded and revised edition of Influence. He’s responsible for the way most of us think about persuasion in business in life with his original six principles of influence.Īnd I’m excited to say that this is an auspicious occasion. He’s been on the show before, of course, but he’s the author of multi million copy bestseller, Influence. Robert Cialdini is likely known to almost every member of our audience. It would be corny to say that today’s guest needs no introduction, but Dr. To learn more, go to /Friction, or just visit the book seller of your choice. Richard Claimer said, “Reading Friction will arm any manager with a mental can of WD40.” Dr Robert Cialdini described the book as, “Blinding insight,” and Nobel winner Dr. Roger’s new book, Friction, is published by McGraw Hill and is now available at Amazon, Barnes & Noble, and bookstores everywhere. Every episode shows you how to improve your business with advice based on science or data. Welcome to Brainfluence, where author and international keynote speaker Roger Dooley has weekly conversations with thought leaders and world class experts. If you enjoy the show, please drop by iTunes and leave a review while you are feeling the love! Reviews help others discover this podcast and I greatly appreciate them! Listen in: #robertcialdini #principlesofinfluence Click To Tweet Learn the foundations of influence and #persuasion with author of INFLUENCE, NEW AND EXPANDED: THE PSYCHOLOGY OF PERSUASION. Listen in as we discuss how to use shortcuts for persuasion, why words can be a powerful force, and how to use one particular social technology to up your persuasion game. Many listeners are familiar with Bob and his Principles of Persuasion, but the launch of his new and expanded book is worth revisiting his theories on the psychology behind persuasion.
He is also the president and CEO of INFLUENCE AT WORK and a popular keynote speaker. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over five million copies sold in 44 different languages. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. Robert Cialdini is known as the foundational expert in the science of influence.
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